Feel the heartbeat of future automation. Discover the latest developments in factory automation, experience interactive demonstrations, and get inspired by our on-site team.
Immerse yourself in the world of innovation and technology. Together, we are shaping the factory of the future today and transforming the everyday.
We offer a unique experience with three customized tour formats:
We demonstrate how cutting-edge technologies can be transformed into practical solutions to increase competitiveness, productivity and sustainability.
Explore the power of digital transformation. THE IMPULSE brings innovation to life, showcasing everything from connected manufacturing to industrial AI. See for yourself how we successfully implement digital transformation in our own factories.
The future of manufacturing is facing fundamental change: Framework conditions are evolving ever more rapidly due to a growing shortage of skilled labor, trade conflicts and new sustainability requirements.
As a result, an increasing number of companies are seeking highly adaptable production systems. Those who adapt will secure a decisive competitive advantage. This applies to both our customers and us – in Amberg, we provide the proof.
Connected to the Equipment Manufacturing Plant and Electronic Works Amberg – recognized as a Digital and Sustainability Lighthouse by the World Economic Forum – we are setting new standards in automation.
We're setting new benchmarks with our forward-looking technological expertise. Through strategic research, precise evaluation, and innovative development, we continuously push the boundaries of what's possible. At THE IMPULSE, we combine the real and digital worlds to address the challenges of modern industry.
Immerse yourself in the world of industrial automation and discover how groundbreaking Digital Enterprise solutions are revolutionizing the industrial landscape.
Industrial AI is key to transforming industries. Learn more about AI designed to meet the highest standards of the most demanding environments.
Imagine running endless what-if scenarios without halting production or wasting resources. Discover how we can do more, with less.
Intelligent automation can help maximize talent and accelerate digital transformation. Discover, how this creates positive outcomes for people.
With our unique approach, we make it possible for you to introduce and maintain a digitized organization securely and responsibly at all times.
Experience the power of Totally Integrated Automation (TIA), which seamlessly integrates industrial production, to our IT-based Industrial Operations X portfolio. Discover our solutions on Siemens Xcelerator, the open digital business platform that accelerates your digital transformation.
We understand our customers' individual requirements and provide tailored solutions for every market. Our innovative products, solutions, and services enable our customers to successfully master their digital transformation journey and sustainably strengthen their competitive position.
Discover our industry-specific Digital Enterprise solutions and learn how we can elevate your business to the next level.
This is where digitalization and sustainability come together – not as abstract concepts, but as real, measurable solutions in action. Through immersive demonstrations and real-world use cases, you will explore how Siemens combines automation and software, data-driven insights, digital twins, and AI. Together, these technologies drive both performance and sustainability. And, of course, sustainability only creates value when it can be measured and improved. In the Impulse Experience Center, we demonstrate how industrial companies can increase transparency of CO₂ emissions, optimize energy consumption across operations, and integrate sustainability into everyday decision-making.
The transformation of industry requires more than individual solutions - it needs a strong ecosystem. At THE IMPULSE, we create exactly this space: Here, innovative startups meet established industry experts. Scientists collaborate with development teams. Customers and partners jointly develop innovations that have a lasting impact on our industry.
Together, we're transforming entire industries - for a more sustainable and efficient future.
