PAMETNA FABRIKA

Revolucionisanje izgradnje domova, uz podršku kompanije Siemens

Autor: Mikael Hedberg, osnivač i izvršni direktor, ADMARES

Napomena urednika: ovaj gostujući post Mikaela Hedberga - zasnovan na njegovom nedavnom pojavljivanju na podkastu Optimistični izgledi - ističe kako tehnologije kompanije Siemens transformišu mogućnosti naših kupaca da pokrenu inovacije i potpuno menjaju svoju industriju.

Čovečanstvo se suočava sa globalnim stambenim problemom: prema UN -u, 1,6 milijardi ljudi širom sveta nemaju pristupačno stanovanje, a to bi moglo da poraste na 3 milijarde ljudi do 2030. Ništa zaista ne zatvara jaz.

Na kraju, vreme, troškove i kvalitet izgradnje kuće može da bude veoma teško za kontrolisati. Povrh toga, projekti su visoko izloženi spoljnim rizicima, poput vremenskih prilika, kojima se ne može upravljati.

Moje iskustvo je u brodogradnji, seže do ranih 1990-ih. Jedna stvar koju me je naučila brodogradnja je kako maksimizirati proizvodnju van lokacije pomoću modularnih rešenja koja mogu da se isporuče brodogradilištu na montažu. Brodovi su poput plutajućih gradova, a industrija je rano naučila kako industrijalizovati složenost po konkurentnoj ceni.

Pre deset godina, kada sam osnovao novu kompaniju pod nazivom ADMARES, u prelasku u globalne, kopnene građevinske projekte, brzo sam primetio veliki kontrast sa brodogradnjom: izgradnja je fragmentirana, sa bezbrojnim igračima na svakom projektu. Većina poslova se obavlja ručno, oslanjajući se na kvalifikovanu građevinsku radnu snagu koju može biti teško kontrolisati zbog kvaliteta i dostupnosti. Osim toga, troškovi izgradnje nastavljaju da rastu.

Ovi faktori su oblikovali misiju ADMARES: da u potpunosti eliminišemo gradilište proizvodnjom domova kroz fabričku proizvodnju i našu posvećenost digitalizaciji. Naš cilj je da poboljšamo dostupnost stanova i životno iskustvo, a ne samo da promenimo način na koji se grade kuće. Moja kompanija je investirala u razvoj tehnologije koja to omogućava, tako da je jedina stvar koja se gradi na licu mesta temelj zgrade.

Proboj: odvojite vreme od 22,5 minuta po građevinskoj jedinici

Kada sam počeo da zamišljam ADMARES, shvatio sam da je veliki problem u građevinarstvu taj što je to poslednja industrija koja stvari gradi ručno. Ručna gradnja zahteva kvalifikovanu građevinsku radnu snagu, a ipak industrija se suočava sa stalnim smanjenjem te kvalifikovane radne snage. Mladi ljudi ne idu u izgradnju dok svi kvalifikovani ljudi odlaze u penziju. Ovaj ogroman nedostatak građevinske radne snage u isto vreme kada su nam potrebni pristupačniji domovi neprestano povećava troškove izgradnje.

Prvi veliki korak za ADMARES bio je dizajniranje fabrike za proizvodnju modularnih kuća, ali u vreme kada sam prvi put organizovao kompaniju, stručnost za takvu proizvodnju nije postojala u građevinskoj industriji. Automatizacija i robotizacija nisu bili deo DNK te industrije. Tokom 2018. godine ADMARES se obratio kompaniji Porsche Consulting, dizajnerima najnaprednijeg brodogradilišta na svetu u Nemačkoj, koji proizvode brodove za krstarenje u potpunosti u zatvorenom prostoru na montažnoj liniji, kako bi nam pomogli da dizajniramo prvi koncept pametne fabrike za izgradnju kuća.

U 2019. godini kompanija MHP - Porsche kompanija nam je pomogla da izgradimo arhitekturu digitalizacije u našoj fabrici, a zatim smo uveli razne tehnologije kompanije Siemens. Do 2022. godine, ADMARES je potpisao strateško partnerstvo sa kompanijom Siemens, a do 2023. godine kompanija ADMARES je u fabrici postavila svih 26 proizvodnih linija i logističkih sistema - digitalno automatizovanu grinfild pametnu fabriku.

The breakthrough: Take time of 22.5 minutes per building unit

As I began to conceive of ADMARES, I realized that the big problem in construction is that it's the last industry building things by hand. Building by hand requires skilled construction labor, and yet the industry faces a continuous decrease in that skilled labor. Young people are not going into construction while all the skilled people are retiring. This massive shortage of construction labor at the same time we need more affordable homes continually drives up the cost of construction.

The first big step for ADMARES was to design a factory to produce modular homes, but at the time I was first organizing the company, the expertise for such production did not exist in the construction industry. Automation and robotization were not part of that industry’s DNA. In 2018 ADMARES turned to Porsche Consulting, designers of the world’s most advanced shipyard in Germany, producing cruise ships entirely indoors on an assembly line, to help us design the first smart-factory concept for home building.

In 2019, MHP–A Porsche Company helped us build the digitalization architecture in our factory, and we then introduced various Siemens technologies. By 2022, ADMARES had signed a strategic partnership with Siemens, and by 2023, ADMARES had all 26 production lines and logistics systems set up within the factory—a digital-first, automated, greenfield smart factory, making ADMARES a Digital Enterprise.

Siemens enables detailed Digital Twin visualizations of homes, including HVAC systems, so that ADMARES can design and validate modular house parts before any production occurs.

A quantum leap: How a small company can scale through digitalization and Industrial AI

The standard software used in today’s construction industry is not detailed enough to generate the data and designs required for automated, robotized production. In deploying all three Siemens technologies at once—automation solutions, Digital Twins, and industrial AI—ADMARES has achieved what I call a “quantum leap,” because in essence we have moved through both the Industrial Revolution and the AI revolution at the same time.

These three technologies have enabled ADMARES to turn affordable homes into products instead of construction projects. By moving from project-based construction to product-based manufacturing and combining our product technology with Siemens solutions we can now industrialize, productize, and digitize home production, achieving new levels of efficiency, precision, and innovation.

This automation brings a major advantage: our production can be deployed anywhere in the world, immediately delivering cost and scalability advantages. In our smart factory, all skilled tasks—welding, cutting, clamping, tiling, carpentry, and more—are performed by 141 robots across the 26 production lines. The modular homes are created using assembly line operators who can be trained in a matter of days, an approach requiring 95-percent fewer workers than traditional construction sites. The result: faster, safer, more efficient homebuilding resulting in high-quality, low-cost homes at scale using local raw materials and local labor, without the need for skilled construction workers or the traditional construction site that is typically full of uncontrollable variables and noise pollution.

From a compact 65m² starter home to a spacious 450m² multi-bedroom family residence, Admares offers fully finished, modular homes built with premium materials and delivered at scale.

By moving from project-based construction to product-based manufacturing and combining our product technology with Siemens solutions we can now industrialize, productize, and digitize home production, achieving new levels of efficiency, precision, and innovation.

Mikael Hedberg, Founder and CEO, ADMARES

And we’re bringing these technologies to the next level. This is a very powerful tool if we need to change the product or the production. For example, if we change the home to have four windows instead of three windows, we know in a fraction of second what the cost implication is. We also know if the change will affect productivity; i.e., do we have enough capacity in the window factory to produce a fourth window without causing a bottleneck? It’s mind-blowing what we can do with the tech.

As Eryn Devola, Head of Sustainability, Siemens Digital Industries, has said, “The work that ADMARES is doing is a compelling example of how Siemens technology enables entirely new business models to emerge. . .This is the kind of industry reinvention Siemens Xcelerator was designed to make possible.”

The future is now: Digitally connected, sustainable smart homes

And Siemens tech doesn’t stop there: Because we produce homes just like products in a factory, we can integrate our smart-home software and sensors directly during manufacturing. This represents another major leap forward, as today’s homes are typically not digitally connected, so we lack complete data on how they operate, what they consume, or if there are operational problems.

The ADMARES Smart Home platform is powered by Industrial Edge from Siemens that is installed in each home. Through this system, we monitor energy and water consumption, detect leaks, track air quality, and connect all appliances, HVAC systems, and lighting to a single, user-friendly platform that can be controlled via smartphone or in-home touchscreens.

One of the biggest remaining opportunities for digitization is our homes. Given that we spend more than 50 percent of our time inside them, this is a critical space to understand and optimize. Because we produce homes as manufactured products, we can finally realize this potential. Massive amounts of operational data can now be collected, providing unprecedented insights that enable continuous improvements in home quality, efficiency, and performance worldwide.

Shifting the entire home building process to the factory relies on industrial automation, digital planning and modular series production.

The construction industry, which consumes around 40 percent of the world’s raw materials along with significant amounts of water and energy, is also one of the largest producers of CO₂ emissions. But our approach at ADMARES can transform it into an advanced manufacturing process with a dramatically lower environmental footprint. Our factory is using solar energy for production, reducing CO₂ emissions by 75 percent compared to traditional construction. Producing components to exact specifications in the factory also generates 80-percent less waste compared to traditional construction methods, because with simulations by Digital Twin there is little-to-no waste of materials.

In addition, traditional transportation needs are cut by more than 95 percent, as fully assembled homes are delivered directly on site rather than requiring numerous small daily deliveries. The necessary raw materials for production are consolidated and optimized before reaching the factory, further minimizing environmental impact and inefficiencies.

Sometimes we need to think outside the box: take an old-fashioned industry and bring it up to the digital level and the tools available through AI. We’re soon going to be doing this in Australia, as ADMARES is creating our first Australian smart factory in South-East Queensland, where we’re investing hundreds of millions and generating potentially 3,200 new jobs. We’ll put all our digital-twin and automation technology in motion here, as we continue to search for ways to innovate with productized home building for greater impact on affordable housing.

Published: January 29, 2026

Simulation plays a key role for Admares, especially in balancing cycle times, logistics and layout decisions.