Bad Neustadt, Germany

Arena of digitalization

The Arena of Digitalization is a state-of-the-art showcase located within Siemens’ Electric Motor Factory in Bad Neustadt, Germany. It spans over 800 square meters and allows visitors to experience firsthand the transformative potential of digitalization in engine production and metal processing.

Moving beyond motors

Digital Transformation with People and Technology

Experience firsthand the potential of digitalization in engine production and metal processing in our Arena of Digitalization. Here, we showcase the boundless opportunities that leveraging data can unlock. The Arena of Digitalization is located directly within the Siemens electric motor factory in Bad Neustadt an der Saale, spanning a total area of over 800 square meters. Witness how we actively utilize and consistently advance digitalization, and discover more about our visions for the future.

How you can turn challenges into opportunities

The Arena of Digitalization is divided into seven Challenge Zones. In these areas, we present the challenges we face at the factory, as well as those you, as a customer, may encounter. Each zone offers comprehensive insights into specific issues and demonstrates how we have addressed these challenges through innovative solutions and the use of cutting-edge technologies. Our showroom provides ample space to showcase the variety and depth of our digital solutions. It is important to us to offer individualized advice to you as a customer, tailoring our tours to meet your specific needs.

Experience how we, together with our customers and partners, are advancing digital transformation and setting new standards.
Immerse yourself in a world where data is the driving force behind innovations. Discover how the intelligent use of data can not only enhance the efficiency and precision of your production processes but also open up entirely new possibilities. From predictive maintenance to the optimization of production workflows, digitalization offers limitless opportunities to enhance your competitiveness and realize your visions. Get inspired and learn how employing state-of-the-art technologies can revolutionize your production processes.

Key figures

Digitalization at Electric Motor Factory Bad Neustadt

We produce about 2,000 electric motors every day. That’s more than 500,000 a year in over 35,000 versions. Batch sizes as small as one are possible, with an average of five to ten units. Digitalization helps manufacturers manage the challenges of ever-increasing customization and product variation.

↓ 40% faster throughput thanks to new processes

50% faster correction loops

↑ 60% shorter power-up times for new machines

The 7 challenge zones of the Arena of Digitalization

1. How to shape the digital transformation?

Learn how to shape your digital transformation responsibly and sustainably by working with employees and partners. Explore topics such as competence management, strategy, open ecosystems, and energy efficiency.

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2. How to launch new products and technologies?

Learn how to introduce new products, processes, and technologies quickly and seamlessly. This zone covers virtual commissioning, simulation, additive manufacturing, and efficient product design to optimize innovation.

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3. How to optimize factory resources?

Find out how to optimize factory resources to respond rapidly to changing quantities and product mixes. Key topics include process simulation, digital resource management, global load balancing, and flexible automation.

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4. Improve performance of complex production systems

Maximize the performance of complex production systems to ensure quality, lead times, and delivery accuracy. Explore digital performance management, remote services, process monitoring, and predictive maintenance.

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5. How to continuously improve processes and products?

Continuously improve processes and products to stay competitive and enhance customer satisfaction. This zone covers data-driven and simulation-based optimization, flexible automation, and administrative process automation.

6. How to find the right partner?

Discover how to find the right partners to accelerate your digital transformation through global collaboration. Learn about reference architectures, digital factory planning, expert communities, and manufacturing data platforms.

7. How to build machines fast and efficiently?

Discover how to build machines quickly and efficiently. This zone covers simulation in machine design, efficient engineering, virtual commissioning, digital service ecosystems, and seamless integration into customer systems.