Let's Automate Automation: Shaping the Future of Industry
How Software-Defined Automation, AI, and the Digital Twin will transform your business. 9.-18. June 2026.
The industry event for industrial automation near you: 4 times in Austria!
Companies face major challenges: accelerating innovation cycles, operating more sustainably, and ensuring the long-term stability of their assets. Complexity is increasing – whether due to disrupted supply chains, demographic change, or rapid technological developments.
From classic to software-defined automation
With Software-Defined Automation, Siemens presents the solution for the complex challenges of industry. We are ushering in a new era: away from rigid systems and towards intelligent, flexible automation that adapts itself and reacts to unforeseen events – the automation of automation.
Discover with us the next level of automation. By combining our powerful automation portfolio with the Digital Twin and industrial AI, we enable companies to continuously learn, adapt, and translate insights into concrete actions.
The three pillars for a successful AI-powered digital company
Leverage the advantages of modern IT principles such as modularity and standardization directly for your industrial value creation. With SDx, you can implement changes faster and more securely, flexibly adapt your systems to new requirements, and sustainably strengthen your competitiveness.
Discover how artificial intelligence not only analyzes but also actively interacts with industrial hardware. Industrial AI drives the automation of automation, leading to greater autonomy.
Learn how the Digital Twin treats product and production as a cohesive system. It links requirements and opportunities across the entire lifecycle, creating a unified digital representation of reality.
Why this transformation is crucial now
Automation is important, but industry today needs greater adaptability. With 'Software-Defined Automation', we make the real world programmable. This means faster simulations and production lines that can be flexibly adapted. Siemens combines its expertise from industry and IT to support you on your journey to becoming an AI-powered digital enterprise.
Join us and help shape the future of automation!
Experience the production of tomorrow!
At four locations in Austria, a day full of inspiration, innovation, and networking awaits you – completely free of charge!
Spend an inspiring day with our Siemens Automation experts!
Deep Dive Session 1
SIMATIC Controllers, Peripherals & TIA Portal V21: Innovations for Your Engineering of the Future
Mario Kahlig, Alexander Hinner, & Alexandru Cebuc
Discover the latest features and the roadmap of the SIMATIC family in this deep dive session.
Our experts will show you the highlights of Step 7 in TIA Portal V21, the performance enhancements of the S7-1500 CPUs (FW 4.1), innovations in redundant systems, and distributed I/O. As a special highlight, you will experience the brand-new S7-1200 G2 – with higher computing power, seamless connectivity, improved diagnostics, and enhanced scalability.
Ideal for anyone who wants to optimize their automation processes and make their engineering in TIA Portal more efficient.
Deep Dive Session 2
High-End Motion Control with SIMATIC T-CPU & SINAMICS S220: Next-Generation Motion Control for Demanding Applications
Roland Schüller & Thomas Ballon
Experience the groundbreaking innovations in high-end motion control: the SIMATIC S7-1500 T-CPU combined with the next-generation SINAMICS S220.
Discover the maximum performance of the Open Controller 3, accelerated applications thanks to multi-core support, and efficient textual and visual programming of complex motion sequences with Motion Control Language and the new G-code editor. You will also gain insights into the modular SINAMICS S220 drive system (FW V6.6) and its seamless integration in the TIA Portal.
Ideal for anyone who demands the highest performance from their motion control applications and wants to fully leverage the potential of state-of-the-art Siemens technology.
Deep Dive Session 3
Industrial AI in Action: Your Guide to Smart Production with Virtual PLC, Inspekto & Edge Computing
Matthias Jäger & Johannes Rauer-Zechmeister
How can AI be used in practice in industry? This deep dive session shows what already works today and how you can optimally leverage the potential of AI for your production.
Learn how industrial PCs form the robust foundation for innovative AI applications – from virtual PLCs to intelligent edge solutions. Using practical use cases, you will experience visual quality inspection with Inspekto, efficient analysis of machine and process data, and the Copilot for TIA Engineering as a personal assistant. You will also receive an outlook on the next development steps in the industrial computing portfolio.
Ideal for anyone who wants to increase efficiency, optimize processes, and future-proof their production with industrial AI.
Deep Dive Session 4
Practical implementation of the cybersecurity requirements from the new Machinery Directive
Andreas Ettinger & Thomas Pfeiffer
The threat of cyberattacks on machinery and production facilities is constantly increasing – at the same time, legal requirements are growing with the Machinery Directive, NIS 2, and the Cyber Resilience Act (CRA).
In this practical workshop, you will gain a comprehensive overview of how to meet the security requirements of the Machinery Directive based on prEN 50742 and our IEC 62443-certified SIMATIC products. In a live demonstration, we will show you how to properly secure your system and activate logging for tracking security-relevant events using the integrated Security Wizard in the TIA Portal.
Ideal for anyone seeking concrete implementation steps and recommendations to future-proof their systems and ensure compliance with the latest regulations.
Deep Dive Session 5
Efficient Motion Control: Cost-Effective Control and Drive Solutions with SIMATIC S7-1200 G2 & SINAMICS
René Zehentmayr & Bernhard Schmid
Implement precise motion sequences simply, efficiently, and cost-effectively – especially for the lower price segment.
Discover the interplay of the SIMATIC S7-1200 G2 with the proven SINAMICS S200 drive solutions and the brand-new SIMAMICS E drives in extra-low voltage. Experience how SIMATIC Motion Control implements precise sequences, how SIMATIC F-TM Drives in ET200SP simplify integration, and how the new components offer maximum performance. In a live demo, we will demonstrate seamless integration into the TIA Portal – with technology objects and Ready2Use libraries, you'll reach your goal in no time.
Ideal for anyone looking for cost-effective, high-performance, and easy-to-integrate motion control solutions.
Deep Dive Session 6
Modernize Now – WinCC Ready for the Future of Your Visualization
Mathias Pichler & Marlene Schietz
With WinCC Unified, WinCC V8, and WinCC OA, Siemens offers future-proof visualization solutions – from single-user applications to complex SCADA systems.
This workshop will cover: new features in WinCC V8.2 (especially cybersecurity), the hardware roadmap and migration tools for WinCC Unified (in the context of CRA), updates on WinCC OA licensing options, as well as process management add-ons and industry-specific extensions to optimize your visualization.
Ideal for anyone who wants to modernize their visualization systems and prepare their plants for tomorrow's challenges.
