Vision and values

"Innovation” is one of our core values and an essential part of our cultural heritage. It represents the creation of products, systems, services, and solutions that deliver significant benefits to our customers and the communities around us. This means that we do not simply create these innovations — we ensure that they become state-of-the-art industry benchmarks that enable Siemens to achieve market leadership.

“Breakthrough” expresses our ambition for more than incremental, step-by-step improvements. Siemens is committed to overcoming and eliminating existing barriers and generating quantum leaps that open new dimensions for our customers and the industries in which they operate. “Deliver” reflects our customer-oriented mindset and our commitment to bringing our innovations to market in a timely and effective manner. It also underscores the fact that we create unique and meaningful solutions for our customers — solutions that could not exist without Siemens’ innovative strength.

The term “customers” highlights our focus on the companies and individuals whose loyalty forms the foundation of our success. It also reflects a growth‑oriented company that recognizes its own growth depends on the growth of its customers. At the same time, it underlines the implementation of innovations aimed at meeting the real needs of our customers.

“Competitive advantage” means that we truly understand the real needs of our customers. We provide products, systems, services, and solutions that enable them to remain competitive in their markets. We strive to be a reliable business partner that contributes to the success of its customers. “Unique” signifies that, through our expertise, we offer solutions that no other company can provide. It also reflects our commitment to excellence and the ability of our deep understanding of our customers’ challenges to set them apart from their competitors.

“Enabling the solution of society’s vital challenges” is about empowering communities and relates directly to responsibility, reflecting our commitment to improving people’s lives everywhere. Siemens aims to help societies address their future needs and benefit from the opportunities created by global trends such as urbanization and demographic change. “Solving vital challenges” means that Siemens supports communities around the world in meeting their needs in areas such as energy and environmental protection, automation and control, industry, public infrastructure, and healthcare. It also expresses our dedication to continuously creating value, as many of the solutions required in these areas demand ongoing effort and innovation.

"Creating sustainable value" expresses our commitment to meeting the expectations of all our stakeholders. It represents long‑term success and impact that can only be achieved by staying true to our core values.

Creating sustainable value means being a strong and reliable business partner, delivering real benefits to our customers, generating tangible and ongoing business success with high returns for our shareholders, offering excellent opportunities for personal and professional development to our employees, being a long‑term partner for our suppliers, and acting ethically and responsibly for society at large. These statements also summarize the contribution Siemens aims to make both for itself and for the world. By achieving these goals, we aspire to become one of the most valuable companies globally.

The company vision and values outlined in this document must form the foundation of the way we conduct business. To achieve the highest performance with the highest ethical standards, we must integrate our vision, values, and principles into the daily decisions we make in our professional lives. To fully bring this to life, we should think carefully and engage frequently with our colleagues and leaders. Our actions from this point forward must always align with Siemens’ values. In doing so, we can achieve long‑term success while ensuring top performance driven by the highest ethical standards.

Committed to ethical and responsible conduct

Our principles:

• We comply with the law.
• We respect the dignity of all individuals.
• We promote health and safety.
• We conduct our business honestly and transparently.
• We act fairly in our relationships with competitors and stakeholders.
• We honor our commitments.
• We respect property.
• We strive to protect the environment.
• We are committed to being a good corporate citizen.
• We work with all our strength and capability to achieve the best outcomes.

Personal and corporate responsibilities:

Today, companies are required to adhere to higher ethical standards than ever before. At Siemens, we are committed not only to fulfilling all legal and ethical requirements, but also to doing what is better whenever possible. Our corporate responsibility is to conduct all our business according to the highest professional and ethical standards and rules. Our individual responsibility is to apply these standards in all aspects of our work. No inappropriate behavior should ever be tolerated.

As Siemens employees, we all work to represent a company that is recognized for both responsible business conduct and strong corporate citizenship. This means that each of us must comply with the law, internal company rules, and business regulations, while also contributing to the progress of the communities we are part of. At the same time, we are accountable for performing our duties in the best possible way and being mindful of the consequences of our actions. As Siemens leaders, we actively foster a culture of transparency, personal integrity, and responsible decision‑making. We demonstrate ethical behavior, encourage our teams to act accordingly, and ensure that business results never take precedence over compliance with ethical rules and Siemens policies.

Our principles related to the value of “Responsibility” guide us in making business decisions. These rules should not only be applied within Siemens; we must also support and encourage our business partners, suppliers, and other stakeholders to adopt high ethical standards.

High performance and outstanding results

Our principles:

• We set goals aimed at being the best we can be, and we achieve them.
• We are passionate.
• We are eager to go further.
• We are disciplined and act quickly and decisively.
• We are always open to improvement and strive for flawless quality.
• We fully understand the needs of our customers and the challenges they face.
• We systematically develop our personal skills, thereby increasing our potential.
• We act efficiently, rationally, and quickly.
• We embrace change in order to remain competitive in the future.

Clear, performance‑oriented goals, concrete actions, and defined results:

At Siemens, we have a tradition of excellence that we are all proud of. We set ambitious goals based on our vision and validated through benchmarking, and we put forth every effort to achieve them. Achieving higher profitability is the natural and desirable result of an excellence‑driven approach. We pursue success, we are willing to go further, and we act with discipline. This passion and belief require being fully committed to our work and being confident that our excellence‑oriented approach will bring success to ourselves, our company, and our stakeholders.

Excellence also means being able to attract the best talent in the market. We empower these individuals by helping them acquire the skills necessary to become high achievers and by giving them opportunities to use their full potential. This is how we sustain a high‑performance culture. Excellence also means looking both inward and outward: understanding our customers’ needs regarding products and services in the best possible way, and delivering solutions that exceed their expectations. Excellence also influences our behavior. In the pursuit of superior quality, we stand by our stakeholders and reflect our spirit of collaboration.

Excellence does not only mean being good at what we do today; it also means defining the path toward continuous improvement. On this path, we constantly question existing processes in order to become better. It also means embracing change so that we are in the right position when new opportunities arise, exploring new technologies, markets, and industries.

Innovative to create sustainable value

Our principles:

• We offer our customers unique competitive advantages through the innovations we create.
• We act entrepreneurially.
• We are creative and open to new ideas.
• We are talented and visionary.
• We set trends.
• We always question the status quo.

Ingenious, entrepreneurial, trend‑setting: Ideas that will change the world

Innovation has been one of the foundations of Siemens’ success since its establishment and continues to be the driving force of our strategy today. As a trend‑setting company, Siemens is a technology leader in most of its business areas.

Innovation means understanding the real needs of the customer and creating systems, products, solutions, and services that will enable them to win in the market. We measure the success of our innovations by the success of our customers. We are entrepreneurs who build our business on globally successful innovations. We continuously renew our product portfolio to respond to the most important needs of society. In this way, we create sustainable value.

As a trend‑setting company, we conduct our R&D activities in parallel with our business strategy. We hold important patents and a strong position both in existing technologies and in new technologies that have the potential to transform the market in the future. Our goal is to be a trend‑setting company in all our business areas.

As a true trendsetter, we unleash the energy and creativity of our employees. At the same time, we embrace new and different ideas that question existing assumptions. We are also talented and fully embrace this quality; we are original, creative, and skilled. If we can achieve this, the new ideas that form the lifeblood of our company will be continuously transferred to the outside world.