Sell partner program

Grow your business selling industrial software

Manufacturers are shifting to digital with partners. Capture this opportunity as a Siemens partner, backed by the Siemens Xcelerator portfolio, a 90-day activation program, and a team invested in your growth from day one.

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What is a Sell partner?

A specialist who brings Siemens Xcelerator solutions to market, combining product expertise with industry knowledge to help customers achieve real business outcomes.

The opportunity

A defined territory. A recognized brand. A structured path to recurring revenue. The Sell motion is built for partners who are serious about growing a sustainable software practice

What we expect

Sell partners are businesses with genuine industry expertise, a commitment to customer outcomes and the capacity to invest in building a practice. We are looking for long-term partners, not short-term transactions.

13% YoY ecosystem growth

25 Years of partner success

90 Days of structured onboarding

Is this program right for you?

This is a software partner program. Here is what that means.

Siemens Digital Industries Software develops the world's leading portfolio of enterprise software for product design, manufacturing operations, engineering simulation and digital thread management. Sell partners take those solutions to market.

Good candidates know their industry and their customers and are ready to build a dedicated practice around Siemens solutions. Commitment and fit matter more than size or sales background.

This program is for software sales organizations serving engineering and manufacturing companies. If you are looking to partner on industrial automation, hardware or other Siemens divisions, this is not the right program.

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Program overview

You sell. You advise. You grow.

Sell partners operate in a defined geographic territory, often specializing in specific industries or solution areas. Your job is to understand your customers' challenges and show them what Siemens Xcelerator solutions make possible.

Many Sell partners also build recurring revenue through implementation and support services alongside their resell business. The program supports both.

Why Siemens

A portfolio worth selling. A program built for profitability.

Your deals, protected

You operate in a defined territory with contracted products and published rules of engagement between Siemens direct sales and our partner network. When you develop an opportunity, your effort is protected.

A market that is moving

Manufacturers are accelerating their shift to digital. The mid-market is a significant and growing opportunity for partners with the right industry expertise and customer relationships. This is a good time to build a Siemens pr...

A brand that opens doors

Siemens is a globally recognized leader in industrial software. Walking into a customer conversation as a Siemens partner means arriving with credibility that takes years to build on your own.

Program benefits

Built for partner profitability

Partner manager

Assigned at Silver tier and above. Your partner manager is your primary contact who helps you build an annual business plan, identify co-sell opportunities and grow within the program.

Market development funds

MDF is available to Silver, Gold and Platinum partners to fund pipeline-building activities. Requests are submitted and approved through the partner portal.

Partner marketing automation

Ready-to-use campaigns, emails and social content through the Siemens Partner Marketing Automation platform. Siemens builds the campaigns. You run them under your own brand.

Expert partner recognition

Earn Solution Specializations and Industry Competencies to differentiate your business and gain priority placement in Partner Finder.

Activation plan

A structured 90-day activation program gets your team selling, marketing and supporting Siemens solutions from day one.

Developer resources

APIs, SDKs, code samples and integration guides give your engineering team direct access to the Siemens Xcelerator portfolio from day one.

Program tiers

Start where you are. Build from there.

The program has four tiers: Authorized, Silver, Gold and Platinum. As you grow, so do your benefits. You can advance by hitting co-sell targets or by earning specializations, whichever path fits your business. Full requirements are in the Partner Program Policies Guide, available once you are in.

Authorized

Access to activation, training, the partner portal, sales tools and partner emblems.

Silver

Access to product discounts, an assigned partner manager, market development funds and customer success support.

Gold

Increased discounts and market development funds, partner conferences, priority lead distribution, project health checks and more.

Platinum

Highest discounts and market development funds, executive sponsor for top performers, and additional benefits for partners who have earned Expert Partner recognition.

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