How do you build something both visually striking and resilient to endure extreme weather conditions? Our collaboration with the 3D printing company Haddy and St. Petersburg coffee shop Paradeco Coffee Roasters sets a new benchmark for circularity and resilience.
3D-printed furniture company Haddy wants to revolutionize the industry and prove that home furnishings can be innovative and aesthetic as well as sustainable.
In flood-prone St. Petersburg, Florida, building sustainably is essential to protect people, property, and the local environment. Husband-and-wife co-founders Thomas Maloney and Sonya Sarkar of Paradeco Coffee Roasters knew their next café had to raise the bar in both design and durability.
“The task we set ourselves was to create something better, if not more unique, and do it so as to not strain the environment,” Maloney explains.
Paradeco set out to create something truly unique for their next coffee shop - optimized design, sustainable materials, and durability that could withstand Florida’s harsh coastal conditions.
To achieve that, Paradeco turned to Haddy, an AI-powered robotic 3D-printing manufacturer known for transforming unconventional ideas into functional structures. “We print things as small as a shoebox up to the size of a bus. Our microfactory has 15 people and eight robots, and each one can produce up to 100 pieces a day,” explains Jay Rogers, CEO and co-founder of Haddy.
The brief was clear: furniture for Paradeco Coffee Roasters had to endure daily weather, seasonal hurricanes, flooding, and heavy use.
For Rogers, the Paradeco project demonstrated how technology underpins Haddy’s entire process. “We’ve been in partnership with Siemens from the beginning, starting with the software, controllers, and drives”
This software foundation became essential to creating what Rogers calls the world’s first hurricane-proof coffee bar. “The metaverse that’s provided by Siemens tools makes it possible for us to look and measure once, twice, a thousand times before we cut by sending it to the 3D printer.”
Haddy is 3D printing world builder. We've been in partnership with Siemens from the beginning to solve the most difficult challenges.
“With this setup we can let the robots run overnight, knowing they’ll print exactly as planned”. Roger says. Beyond efficiency, these solutions minimize waste. Every movement is optimized, material usage tracked, and energy consumption monitored. “It’s a process that makes durable products possible at scale and keeps them feasible for customers.” Rogers concludes.
That digital precision becomes tangible the moment guests walk up to Paradeco’s bar, which holds the most expensive equipment Maloney and Sarkar own. Carpenters, contractors, and customers alike run their hands along its curves and can’t believe it’s real. Maloney has a favorite line when introducing it: “Before I even say hello, I say, ‘This is Florida’s first 3D-printed bar.’”
Haddy’s collaboration with Paradeco also hints at something much larger taking shape: a new way of building that blends digital solutions, robotic production, and recyclable materials. As Rogers put it, “We’re a 3D-printing world builder. If we can't print a coffee shop in our own town right before hurricane season, we shouldn't be in this business.”
Haddy’s approach - iterative, software-driven, and designed for zero waste - shows how 3D printing can rethink both the workflow and the outcome. It allows small teams to deliver structures that traditionally would require far larger operations.
Sustainability runs deep in St. Petersburg, where many residents live just steps from the water and care about protecting it. “People here truly want to know what products you’re using,” says Sarkar. “that you’re doing good for the environment.” That care extends to Paradeco itself. Guests notice that the bar and furnishings are 3D-printed from recycled polymers, and the café’s compostable utensils and low-waste packaging consistently earn praise from the community.
Haddy’s use of 3D printing and recycled materials, powered by digital technology, enables Paradeco to turn sustainable design ideas into tangible, durable objects.
By combining circular materials with digital precision, the Paradeco Coffee Roasters show how sustainability and resilience can be achieved through advanced manufacturing contributing to the community while protecting the environment.
