Siemens plans to become a UX leader in the industrial sector over the next decade. The customer’s experience with a product or service will become a key differentiator for us. We’re now in a position to create paradigms of interaction and value generation for our products and for the industrial IoT experience and therefore shape the markets in our favor. Investing in the user experience is also essential to identifying the key target areas and opportunities for every one of our solutions, services, and products.
Siemens is transforming into a digital company, and IoT is key to this transformation. The digital transformation requires a strong focus on both the user’s needs and our business objectives. A successful IoT means that we identify the most appropriate offerings for the customer in addition to the right innovative technology. One of the more challenging digital transformation efforts is to align user value with business value - which is one of the key areas the User Experience team is focusing on.
