Raj Batra

President, Digital Factory

Raj Batra


Raj Batra leads the Digital Factory (DF) Division for Siemens in the U.S.  In this role, Batra is responsible for overseeing all development, marketing, sales, R&D, vertical industry and manufacturing aspects for Siemens’ DF business in the United States.

Joining Siemens in 1993, Batra has held a variety of high-level management and sales positions across all key areas, including the Automotive and Aerospace industries.  Prior to Siemens, Batra worked as a sales engineer and product manager developing automation solutions for discrete manufacturing and process industries.

Batra holds a Bachelor of Science in Electrical Engineering from Lawrence Technological University in Michigan and a Masters of Business Administration (MBA) from the University of Michigan.  He is a member of the Board of Governors of the National Electrical Manufacturers Association (NEMA) and also serves on the Executive Committee of the Manufactures Alliance for Productivity and Innovation (MAPI).