From Hannover Messe to Siemens innovation centers, this trip offers an integrated view of technology applied to industry. In 2026, Brazil is the Partner Country, highlighting the importance of this experience. See how AI, digitalization and cutting-edge solutions solve real challenges.
Here you will find everything you need to follow this journey: the complete trip agenda, technical visit details, spokesperson profiles, key topics, logistical information, and all supporting materials. Browse the sections below and discover what awaits you in an experience that begins at Hannover Messe and continues through Siemens' leading innovation centers.
Gain access to Hannover Messe — the world's leading industrial technology trade fair — with an exclusive guided tour of the Siemens booth.
Tour Siemens facilities across German cities for coverage of practical applications in digitalization, sustainability, and automation.
Opportunity to exchange insights with Siemens Brazil leadership and international executives on technology trends and market strategies.
Immersive sessions on industrial AI, automation, digital twins, industrial metaverse, IoT, and solutions focused on energy efficiency and emission reduction.
Hannover Messe 2026 brings together global discussions on the future of industry. During the press trip, you will gain in-depth access to the following topics:
Artificial Intelligence transforms the way Brazil produces, operates and competes. See how its applications in automation, process optimization and real-world cases reveal the future of Brazilian manufacturing.
Learn about IOT solutions applied to industry, including sensing, data collection, and predictive maintenance, based on analytics.
With 90% of its electricity generated from renewable sources, Brazil leads global clean energy. See how this advantage drives industrial competitiveness and attracts investment in energy transition and sustainable infrastructure.
Brazil is home to 60% of the Amazon rainforest and leads the global bioeconomy agenda. At Hannover Messe, the country shows how technology and biodiversity drive sustainable innovation, from Belém to the world.
Brazil is one of the world's largest food exporters. At Hannover Messe, digital transformation, AI and strategic partnerships reveal how the national agribusiness advances in traceability, efficiency and sustainability.
Learn about technologies focused on industrial decarbonization, energy efficiency, and circular economy; as well as alignment with Environmental, Social, and Governance (ESG), and global climate commitments.
Chief Executive Officer and Senior Vice President of Digital Industries at Siemens Brazil
Chief Human Resources and Sustainability Officer and Member of the Managing Board at Siemens AG
Vice President of Smart Infrastructure & Head of Electrical Products at Siemens Brazil
Vice President of Legal, Government Affairs & Sustainability at Siemens Brazil
Vice President & Country Manager of Siemens Digital Industries Software in South America
To make the most of the press trip, we have gathered all the essential information for your journey, from what to pack, the suggested dress code and how logistics will work between cities. This section serves as your quick guide before departure, ensuring you have everything at hand for a smooth and productive experience.
Head of Communications
E-mail: ariane.lopez@siemens.com
Telephone: +55 11 97182-7058
Head of Channels and Analytics and Internal Engagement
E-mail: ana.ulir@siemens.com
Telephone: +55 11 94171-6936
