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Follow the lead

Successful business starts with seizing opportunities. The journey from opportunity to sale might be long but it must be effective. If a business misses the first step in lead collection, it won’t be able to win a project. Therefore, it’s very important that someone takes good care of the leads that the market is providing. But who is that someone? To begin with, it’s not someone, it’s something.
Woman and man are standing in the office looking at a laptop
Successful business starts with seizing opportunities. The journey from opportunity to sale might be long but it must be effective. If a business misses the first step in lead collection, it won’t be able to win a project. Therefore, it’s very important that someone takes good care of the leads that the market is providing. But who is that someone? To begin with, it’s not someone, it’s something.