“The aim is to understand every detail of the business strategy”

It sounds easy enough. Being customer centric means listening to and understanding customers’ needs, and gearing all your business decisions toward them. But establishing and practicing customer centricity isn’t quite that simple. So GBS has set up new processes and creates a mindset that brings this corporate philosophy to life.
Yves Escaig is part of the new team of Global Account Managers (GAM) at GBS
It sounds easy enough. Being customer centric means listening to and understanding customers’ needs, and gearing all your business decisions toward them. But establishing and practicing customer centricity isn’t quite that simple. So GBS has set up new processes and creates a mindset that brings this corporate philosophy to life.