“Our business involves spices in all their variety,” says Cristina Vela, Head of Production and Development at Juan José Albarracín S.A. She adds proudly, “People say, Put some of our spices on your food. It will taste better!”
Top quality and customer service have turned the company based in Murcia, Spain, into the market leader. J.J. Albarracín was founded in 1854. “It’s about time we joined the digital age,” Vela remarks.
Whenever J.J. Albarracín changes its production processes, its goal is always to maintain high product quality. “We can only achieve our proven quality using traditional manufacturing methods,” Vela says. “Modernization must therefore involve a perfect blend of craft and automation.”