According to interbrand, findings of the study show that the strongest green brands consistently differentiate themselves and engage in green activities that consumers find relevant. In addition, the study says, that these brands have implemented profitable green practices, from setting and executing environmental programs to effectively measuring and reporting their performance to the public.

Siemens scored especially well on environmental performance, thanks to its portfolio of eco-friendly products, among other things. The Environmental Portfolio is part of the company’s “One Siemens” target system for sustainable development and capital-efficient growth.

In order to assess the 50 companies’ green behavior, Interbrand and Deloitte examined environmental aspects of their management, their environmental performance, the environmental compatibility of their supply chains, the environmental performance of their products, and their cooperation with environmental interest groups. Interbrand surveyed consumers in the world’s major markets (the United States, Japan, China, Germany, France, Great Britain, Italy, Brazil, Spain, and India) to determine their perception of the brands in question. A total of 10,000 people were asked a series of questions, including how they rated the credibility of the respective companies.

The complete rankings list of the “Best Global Green Brands” and additional information on the methodology of the study can be found on the Internet at Interbrand‘s website.