Increased energy and resource efficiency for producing industries are in the focus of the Siemens exhibit at the Hannover Messe 2012. "Greater efficiency does not have to mean less productivity. The two goals are compatible," said Siegfried Russwurm, CEO of the Industry Sector, at the Siemens press conference in Hanover. The savings achieved by modern, sustainable production make an important contribution to the energy turnaround for sustainability while simultaneously boosting a company's competitiveness, he said. The key here is to identify and realize savings potential through the entire lifecycle of products. "Our customers want to achieve greater output with fewer resources. In Hanover we are showing how we serve this need in a holistic approach along the entire value chain," said Russwurm. To that end, Siemens is presenting integrated technologies that cover the entire process of value creation, from product design to planning, production engineering and production execution, including related services.