Why Readers Like PoF
PoF’s survey results find that 83% read the magazine for over 30 minutes, 47% for over an hour.
Since 2001, Siemens has published Pictures of the Future twice each year. As a result of the great interest expressed by the magazine’s readers, its circulation has quadrupled to approximately 100,000 copies: 37,000 in English, 28,000 in German, and around 35,000 in French, Chinese, Russian, Spanish, Brazilian Portuguese, Romanian, and Turkish. Since last year, the magazine has also taken a new approach on the Web; its online multimedia presentation has been completely revamped, and it is available free of charge in the App Store.
The magazine posted a major success in spring 2012, when the Society for Technical Communication, the largest organization of its kind worldwide, granted Pictures of the Future its two highest awards: “Distinguished Technical Communication” and “Best of Show.”
The key results of our reader survey are summarized below:
