Getting young people interested in technology is essential for our society. That's why the IdeaPark in Essen allowed visitors of all ages to experience technology up close over a 13-day period.
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Some 320,000 people flocked to Essen, Germany in August 2012 to experience the IdeaPark, an event with over 400 experiments and exhibits from the world of technology. The IdeaPark was organized by ThyssenKrupp AG in conjunction with the state of North Rhine-Westphalia and more than 200 research, science, education, and business partners.
Siemens was also on hand with 25 presentations, which made it one of the biggest exhibitors. Visitors were able to enjoy a wide range of highlights. They included state-of-the-art mobility solutions, experiments with living cells, environmental technology systems, a presentation of technological milestones, and energy supply systems that will pave the way for Germany’s energy transition. Visitors also received answers to questions such as: How do you build a wind power plant and how much electricity does it generate? How do surgeons use minimally invasive navigation to conduct operations more quickly and safely? What does it feel like to be at the controls of a train traveling at 300 km/h?
By putting around 70 trainees and students in charge of its exhibits and experiments, Siemens attracted many young visitors who were interested in careers in science and technology. The IdeaPark also featured the first-ever youth issue of Pictures of the Future, which is oriented to teenagers over 14 years of age (see www.siemens.de/yourpof, in German).