Strategy
To be the pioneer of our time – that’s the vision that motivates us in everything we do. And our strategy shows us how to make it a reality. We’re aiming to capture and maintain leading market and technology positions in all our businesses in order to achieve sustainable profitable growth and, thus, continually increase our company value. We intend to reap particular benefit from the megatrends demographic change, urbanization, climate change and globalization. Our strategy is reflected in our three strategic directions:
> Focus on innovation-driven growth markets,
> Get closer to our customers and
> Use the power of Siemens.
We’re also enlarging our Environmental Portfolio and increasing the revenue it generates while continuously expanding our service business and further strengthening our position in the booming markets of the emerging countries. Our declared aim here is to unleash our full potential as an integrated technology company. Within our One Siemens framework, we’ve broken our strategic directions down into nine concrete focus areas that will shape our activities in the years to come.