Get closer to our customers
We want to be close to our markets and a strong, local partner to our customers everywhere in the world. Besides playing a leading role in the industrialized countries, we're also successfully developing and producing more and more innovative products and solutions in the emerging countries – strengthening our position by systematically increasing the entrepreneurial responsibility of our employees in those countries and expanding local value creation.
Another strategic aim we're pursuing is the professionalization and expansion of our service portfolio. Our innovative service offerings are opening up a large number of new business opportunities and reinforcing customer retention. To better understand what really helps our customers, we're constantly intensifying our already wide-ranging interaction with them.